BROADCAST PR
Broadcast PR is a vitally important, yet rarely understood, area of corporate communications.
It is relatively easy to write a press release, provide some pictures and get them used by copy-hungry magazines, newspapers and static websites.
But the ability to get positive video images used by media outlets is a much more complex skill. It requires an understanding of the way TV newsrooms function and of the rapidly changing nature of broadcast and web video.
Yet the need has never been greater.
Newspaper sales continue to decline, the mainstream broadcast industry continues to fragment and 18-45 year olds now use the internet as their primary source of developing news. Companies ignore these important structural changes at their peril.
At Footagefile we unravel the problems and simplify the issues.
This is where Footagefile comes in - see how we can make broadcast pr work for you....more
